The Social Media Industries

by Alan B. Albarran (Editor)

This volume examines how social media is evolving as an industry―it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

272 pages, Paperback

First published January 1, 2013

Reviews

[Tuna Durak · Rating 3 out of 5]

Books on social media industries do not age well. I am surprised by some of the accurate guesses the authors made, but in the end, in 2018, this book is more useful for social media historians then contemporary social media scholars or general public in general.

[Jacqueline · Rating 4 out of 5]

I wrote the forward and the editor is my chair, so I'm a little bias - but it's a nice collection of essays considering the economics and business side of social media.