A Fish in Your Ear: The New Discipline of Project Portfolio Management

by Michael Menard

A Fish in Your Ear: The New Discipline of Project Portfolio Management presents a uniquely effective and proven way to clarify and select portfolios of projects that lead to capital-efficient profitable growth. In clear, engaging, and sometimes witty language this book shows decision-making teams how to maximize project choice, design, and integration. This book makes the compelling case that project selection is more critical to business success than strategic planning. Project selection is a process central to the viability for all organizations, yet it is the least understood and most often mismanaged aspect of business today. Surprisingly, it’s something executives don’t do well, for a number of reasons the book explains.

236 pages, Paperback

First published June 18, 2012

About the author

Labeled as "non college bound" he was placed in a trade school program. At the age of twenty-one Michael Menard joined Johnson & Johnson to operate the blueprint machine. Twenty-five years later he was named the company's first VP of engineering and an officer of the company with responsibilities in forty-four countries. Now labeled as "exemplory creator", he has received fourteen US and multiple international patents including the inventions of infant disposable diapers with elastic legs and sanitary napkins with wings for women.

As co-founder and president of The GenSight Group, a company helping corporations find a systematic approach to strategic choice and resource optimization, Michael has advised senior leadership at institutions such as Fedex, Westinghouse, Cisco, Glaxo, Pfizer, Coca-Cola, and the US Department of Energy.

Michael has contributed to numerous professional publications including Harvard Management Update, Gartner Research, and The Journal of the American Management Association.