Marketing Fashion (Portfolio) by Harriet Posner

by Harriet Posner

Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.

Genres: Fashion

Paperback

First published April 4, 2011

Reviews

[Domi · Rating 2 out of 5]

as exciting as any marketing book can be

[Shahid · Rating 4 out of 5]

I have a graduate degree in Marketing but i read it even though i saw table to contents and thought that i would be rereading the stuff that i already know. It not only refreshed my learning but i am able to know more about Fashion Marketing. A good read but certainly not a course book !

[Sakib · Rating 4 out of 5]

good book.

[Jana · Rating 4 out of 5]

In preparation for my Fashion Communication and Promotion course next year at uni. Pretty good and definitely interesting. :)