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How to Sell: Improve Your Technique and Maximize Your Sales

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Selling is persuasion--and what a better skill is there to have in today's business world? Whether you are new to sales or want to improve your technique, the basics of selling are broken down into in six simple stages. The author, an entrepreneur and accomplished salesman, provides pages of sound and proven advice; here's all you need to know to become a supreme salesperson, from getting organized, developing your own style, and listening effectively, to scouting sales prospects, gaining referrals, and closing the deal. Illustrated throughout with colorful and useful charts, graphs, and sidebars, this guide guarantees a bright future in sales.

224 pages, Paperback

First published January 1, 2004

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About the author

Robert Ashton

34 books1 follower
Robert is a non-fiction author, inspired by the work of oral historian George Ewart Evans. He lives on the Suffolk coast, and is currently researching a book that explores our evolving relationship with soil

His latest book, 'Where are the Fellows who Cut the Hay' looks at how life in rural England is evolving, as we all adapt to the threat of climate change.

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