This was such a great book about business. Josh is writing about how organizations can find ways to make their workplaces more inspiring and have more meaning for the people who work there. It's about encouraging creativity and opening doors to new ways of thinking. I think a good quote to sum up the heart of the book is, "Emerging generations don't know anything but constant change...we don't even have to teach these individuals how to be this way. What we will have to do, however, is to reimagine how to structure our organizations to initiate an atmosphere of continual growth, so these extraordinary individuals will be able to keep swimming."
Another part of the book I found especially significant was about how we value different types of work and the people who do that work. He talks about "dignifying the detail doers" and as someone who was a detail doer for many years before I landed where I am now, I understand what it's like to be "just the assistant." I enjoyed being an assistant because I knew it would lead to greater things, but even among the upper ranks of my company, assistants are still seen as the little guy, the insignificant doer. "In the emerging economy, it is essential for us to allow others the freedom to create meaning in whatever kind of work they see fit...In order to succeed in the emerging marketplace we must fight the urge to project our own tastes on others, because we need those people who are different, now more than ever!"
I would really recommend this book for someone thinking about starting their own company, or for someone in the upper ranks of corporate America because it challenges the ideas that traditional corporate America is run on.