Producing for TV and New Media: A Real-World Approach for Producers

by Cathrine Kellison, Dustin Morrow, Kacey Morrow

Gain a thorough understanding of the nuanced and multidimensional role producers play in television and new media today. Harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media third edition is your guide to avoiding the obstacles and pitfalls commonly encountered by new and aspiring producers. New to this * "Focus on New Media" sections that highlight emerging media, web video, and mobile/small format media * New sample production forms and contracts * New review questions accompanying each interview and chapter * All new interviews with industry professionals offer practical insight into cutting edge developments in television and new media production * Fresh analysis of new media technology * A revised and revamped companion website with all the sample forms and contracts in the book, updated web link resources, and much more Written especially for new and aspiring producers, with insight that simply cannot be found in any other books, this new edition is an indispensable guide for anyone looking to find success as a new media or TV producer.

Genres: Film

414 pages, Paperback

First published September 1, 2008

Reviews

[Sabaa · Rating 3 out of 5]

If you are a student or a total newcomer who wants to understand the traditional hierarchy of a major TV studio or the basics of a production breakdown, the foundational knowledge is solid. The forms and checklists are also genuinely useful for organization.

A decent primer for 2010; a bit of a relic for 2026. If you’re aiming for a career in traditional network TV, it’s a 4-star. If you’re trying to actually produce for the "New Media" promised in the title, it’s a 2-star. I'm splitting the difference at 3.

"A producer is an idealist, a realist, and a sophisticated gambler." — True, but this book doesn't quite teach you how to win the bet in the modern age.

[Annasnova · Rating 3 out of 5]

I picked up the book hoping it would be my go-to manual for TV production and I was disappointed. Most of the touch points in the book are relevant....if you're producing something fairly big...for an American television. For someone making a smaller production in a totally different environment, country and culture it was too exhaustive on things that didn't matter that much and still lacked answers to relevant questions for my context. It's not useless, though and I'm sure I'll consult it every once in a while but it really is not the manual I was hoping for.

[Kevin Alexander · Rating 3 out of 5]

Good college textbook for those interested in broadcasting or film. But definitely for those just starting their careers. For those who've been in the business awhile, nothing new.

[Rafael Pinto · Rating 4 out of 5]

Lacks in legal advice.