This very successful book is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. Important coverage of the recent economic crisis is included throughout. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles.
William A. McEachern is Professor of Economics at the University of Connecticut. Since 1973 he has taught principles of economics and in 1980 developed a series of annual workshops for teaching assistants. He has given teaching workshops around the country and is the author of Economics: A Contemporary Introduction, best-selling principles of economics textbook.
Professor McEachern earned an undergraduate degree cum laude in the honors program from Holy Cross College and an M.A. and a Ph.D. from the University of Virginia. He has authored several books and monographs in public finance, public policy, and industrial organization. His research has appeared in edited volumes as well as journals such as Economic Inquiry, National Tax Journal, Southern Economic Journal, Journal of Industrial Economics, Kyklos, Quarterly Review of Economics and Business, Challenge, and Public Choice.
I have read this book during my two semesters of Economics. I do have to say that the break down of the book has made it easy to understand the very complicated concepts of how our government and economy works.