Modern Retail Management: Practical Retail Fundamentals in the Connected Age

by Richard Hammond

Taking a highly practical approach, Modern Retail Management is the complete guide to the fundamental principles of retailing. Tailoring to the needs of both professors and students, Hammond uses case studies throughout to illustrate best practice in the industry, and he tackles the challenges and opportunities of online retailing in a comprehensive way.

Modern Retail Management covers the topics students need to know about retail management, such as the connection between physical and online channels, some genuine retail innovations and the importance of the customer experience. Other areas covered include: trends and change in the sector, store environment, operations, merchandising, managing staff, globalization, marketing, logistics and consumer psychology.

304 pages, Paperback

First published February 28, 2013

About the author

There is more than one author by this name in the Goodreads data base.
For the British tv presenter, see Richard Hammond
For the PhD scientist, see Richard Hammond