The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

by Robert E. Johnston, J. Douglas Bate

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors’ 32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how * Apply innovative thinking to the company’s entire business model * Remain flexible, future-oriented, and responsive to market changes * Learn from what other companies have achieved with this proven process * Create a perpetual flow of viable new business opportunities -- by making strategy innovation a company-wide competency.

Genres: Business

286 pages, Hardcover

First published July 31, 2003

Reviews

[Mike Tueros · Rating 4 out of 5]

An insightful and thought provoking book on the power of innovation. Not simply innovation, but a process behind it to systematically change thinking and development of ideas. While it doesn't necessarily mirror Six Sigma principles, there are several similar practices in brainstorming. I'm excited to apply this approach to the development of new short term and long term ideas in my workplace.

[Marta Reis · Rating 5 out of 5]

The Discovery Proces is a creative, fantastic process and likely to support those creating new revenue stream concepts for their business. I'm fortunate to work closely with Bob and learn new strategy innovation tips almost every day!