Apparel Merchandising: The Line Starts Here

by Jeremy A. Rosenau, David L. Wilson

- The Concept
- Evolution of Merchandising in the Apparel Industry
- Modern Merchandising
- The Planning
- Market Knowledge
- Planning and Control
- The Execution
- Line Principles and Technologies
- Line The Process
- Costing and Pricing Strategies
- Quality
- Supply Chain Management
- Sourcing Strategies
- The Sourcing Process
- The Future
- Future Direction
- Management philosophies, business strategies, and technical problem-solving skills
- A profile of the ideal merchandiser
- Interviews with prominent apparel industry executives
- Opinions regarding market research, developing a line plan, adopting styles, forecasting, pricing, sourcing, quick response, and computer applications
- Assignments for implementing chapter principles and stimulating critical thinking
- Instructor's Guide includes course syllabus, answers to discussion questions and activities, and project ideas
- PowerPoint Presentation, developed by CVK Engineering, includes more than 200 slides that illustrate key concepts from the book and provide the basis for classroom lectures and discussion for each chapter; compatible with PC and MAC platforms

Genres: Fashion

520 pages, Hardcover

First published December 1, 2001

Reviews

[Richa Purohit]

great