Hypertype: Creating Expressive Typography For Entertainment Media

by Jim Steranko, Steven Heller (Introduction)

This one-of-a-kind how-to book focuses on innovative type solutions--from digitally tailoring available fonts to creating handcrafted logos and alphabets--all relating to the entertainment world. It shows how to create logos and thumbnails, how to capture celebrity personalities in type, and much more. Examples include movie poster titles, magazine-page letter forms, and promotional and marketing typographics. This instruction-packed book presents a new design approach, using evocative examples of expressive hypertype with high energy visual appeal.

164 pages, Paperback

First published March 15, 2011

About the author

James Steranko is an American graphic artist, comic book writer-artist-historian, magician, publisher and film production illustrator who has work for decades till the present.