Research Methods for Managers

by John Gill, Phil Johnson

`Strengths of the text lie with the emphasis on a creative multimethods approach, the accesssible argument for validity and relevance of ethnographic methods in business and management research and the relative clarity with which philosophical issues are exposed' - Human Resource Management Journal Research Methods for Managers enables students to take their first steps in project work, confident that they are on firm ground in their choice of methodological approaches to the problems that they have set themselves. In the experience of the authors, this is what students engaged in research usually find most difficult. The authors` aim is to present a balanced approach to research methodology in business and management, and to offer intending researchers a wider range of options than deductive approaches alone.



The authors address the key philosophical foundations of the main methodological approaches to research in management and business. The text is practical and user-friendly, with a step-by-step approach and examples and exercises drawn from business. The book deals with all aspects of the research process, and especially with deciding on an approach or strategy and formulating the research plan.

Genres: Business, Research

192 pages, Paperback

First published January 1, 1991