The Email Revolution: How to Build Brands and Create Real Connections

by V.A. Shiva Ayyadurai

In The EMAIL Revolution , Dr. V.A. Shiva Ayyadurai, PhD (MIT), the inventor of EMAIL and a media pioneer, shows the power of EMAIL to build brands and create true connections. EMAIL, he argues, has been taken for granted, and we do not recognize the medium for what it really is and how it is different from social media and text messaging. The book takes us through his journey of inventing EMAIL to teach us what EMAIL truly is.

Using case studies from his EMAIL marketing and management work with major companies such as Hilton, Nike, Citigroup, Calvin Klein, AT&T, and American Express, he demonstrates the dramatic innovations that he helped create so that these major companies could use EMAIL to establish their brands in creative and powerful ways. These methods are still relevant today not only for other large companies but also for the millions of small and mid-market companies that need to establish close connections with their customers and partners. The book includes the Ten Commandments of using EMAIL and a host of practical tips.

240 pages, Hardcover

First published September 1, 2012