Now, one of the field's leading experts offers the first complete blueprint for implementing Six Sigma product design. John X. Wang has transformed product design at companies ranging from Maytag and Visteon to General Electric. In this book, he illuminates the full spectrum of proven techniques, from Voice-of-Customer (VOC) and Critical-to-Quality (CTQ) to Kano modeling. You'll discover how Six Sigma can bridge critical gaps between research and development, product and process, and how it can help you quickly respond to any change, from new suppliers to emerging customer requirements.