The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy

by David R. Lewis, Darren Bridger

The Soul of the New Consumer will revolutionize the way we think about traditional market segmentation, retailing, selling and branding.

Genres: Fashion

256 pages, Hardcover

First published February 15, 2000

About the author

David Lewis is a retired, decorated Lieutenant-Commander of the Royal Canadian Navy. Having retired just before COVID came to visit, he was forced to stay home with limited options for personal productivity. Perhaps it was time for him to paint and to write. David writes about his life and many years of military service in both the US and Canada, Europe and Afghanistan. He also includes how flashbacks of childhood abuse at the hands of parish priests have influenced and infected his life and service. David is a recipient of the Meritorious Service Medal, the General Campaign Star – South-West Asia, the Commander Canadian Army Commendation, and other decorations. He has been married to Sherrie, his wife of over 40 years. They have five children and one granddaughter.

(Also, I have not authored over 200 books. Goodreads just attaches every 'David Lewis' authored book and I can't undo it)

Reviews

[Daniel · Rating 4 out of 5]

This book is now what I would term as "dated" in that it was well written for its time about consumers and their changing behaviors (at least according to the authors) and I think it is still a decent enough read to give it 4 stars.

[Ida · Rating 4 out of 5]

pabst is bullshit! hah! i knew it that's why i'm a bud light girl no matter how lame it is to drink bud light. it all comes from the same jug of white pee.

[David]

from motley fool