The Management of Strategy: Cases

by R. Duane Ireland

This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.

480 pages, Paperback

First published April 15, 2010

Reviews

[Nur Fadilla Octavianasari]

Mirip-mirip kayak international business, atau emang iya? Hahaha payah. Baru baca pas mau ujian, dasar mahasiswa :))))))

Thanks god my midterm test has officially ended up, cant believe i still can make my self eat this book. Its totally bored me to death cause my professor always make a implementation case over the theory itself, well it help a lot somehow.