Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning

by Regis McKenna

Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets

Genres: Business

Hardcover

Published January 21, 1988

Reviews

[Ashutosh Narendra]

Regis Mckenna is a marvel. He understands the market better than anyone that I have ever come across.
This book provides proper actionables, showing guidelines on how to beat giant whales, and achieve Leadership among category.
If you have a company against Big Fives, read this book!