Telecourse Study Guide for Management: Meeting & Exceeding Customer Expectations

by Richard Warren Plunkett

The central theme of this sixth edition is meeting and exceeding customer expectations by integrating a "customer first" theme into each of the basic management concepts. This edition also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.

Genres: Textbooks

276 pages, Paperback

First published January 1, 1997