Module 4: Money & Banking -Business

by Bounds

Most Introduction to Business texts treat business functions (marketing, accounting, management, etc.) as separate concepts, loosely tied together by the notion that each has something to do with business. As a result, students gain little understanding of how the functions operate together. This text presents these functions within the context of a business as an integrated, interrelated whole. Using real examples, cases, and personal profiles, it illustrates how the various business functions interrelate to accomplish goals.

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