Green Marketing: Challenges & Opportunities for the New Marketing Age

by Jacquelyn A. Ottman, Hubert H. "Skip" Humphrey Iii (Foreword)

Green Challenges & Opportunities was published in 1993. An updated version entitled, The New Rules of Green Marketing, 2010 is now available for order at Amazon.com and other booksellers. This old edition offers information on how and why consumers buy green and how companies can strategise and develop profitable environmentally responsible products. Includes demographics, psychographics and buying behaviours of green consumers, market identification and strategic development with a list of business and consumer resources.

188 pages, Hardcover

First published January 1, 1993