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Framework of International Business
A concise but thorough review of essential concepts and techniques. The Cavusgil/Knight/Riesenberger author team's new textbook "A Framework of International Business "concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.
319 pages, Paperback
First published December 1, 2011
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January 8, 2013
My global business innovation instructor is one of the authors. I found the text useful. The summaries and asides seemed to be the most effective and interesting.
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July 6, 2015I like this book
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