Guidelines for Enterprise-Wide GUI Design Single User

by Susan M. Weinschenk

Companies everywhere are paying consultants a small fortune to write corporate guidelines for their graphical-user interfaces. With this book any company can easily and economically develop and implement their own graphical user interface standards.

222 pages, Paperback

First published June 30, 1995

About the author

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.

Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions, and writes a popular blog: www.theteamw.com/blog, and the “Brain Wise: Work better, work smarter” blog for Psychology Today.