Clarifying Communication Theories: A Hands-On Approach

by Gerald Stone, Michael Singletary, Virginia P. Richmond

A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.

367 pages, Paperback

First published March 19, 1999

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Reviews

[Renjith R · Rating 4 out of 5]

I have read this book as part of my research work. The most significant communication and media theories propounded by veteran theorists like Marshal McLuhan, Denis MacQuail, Leon Festinger etc are explained in this book.

[Sonam Puri]

Basic