BUNDLE: Treadwell: Public Relations Writing 2e + Treadwell: Student Workbook for Public Relations Writing 2e

by Donald Treadwell

Public Relations Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Paperback

First published June 15, 2011