Marketing Judo: Building Your Business Using Brains Not Budget

by John Barnes, Richard Richardson

A guide written to inspire people who want to build a brand or business but don't have the budgets for conventional marketing. As in judo, it suggests, use brains not brawn. The authors came together to transform Harry Ramsden's from a single restaurant into a famous brand on a limited budget.

Genres: Business

128 pages, Paperback

First published November 30, 2002

About the author

Librarian Note: There is more than one author in the Goodreads database with this name.

John Barnes (1908- )