Putting Heads on Beds: The complete practical guide to marketing your independent hotel or guest accommodation

by Michael Cockman

Tells you what you need to know about making a success of your independent hotel or guest accommodation. This work helps you find out price your product for maximum profit; generate loads of free publicity; set up systems that make your life easier; open your mind to local revenue potential; and more. This book will tell you everything you need to know about making a success of your independent hotel or guest accommodation. It is an essential marketing guide for managers and owners and any sales specialist new to the hotel business. You'll find out price your product for maximum profit; generate loads of free publicity; set up systems that make your life easier; open your mind to local revenue potential; develop a product that fits a profitable niche; understand the importance of a consistent identity; make extra revenue through the internet; measure your level of guest satisfaction; make the most of your advertising and sales activities; make and use a marketing action plan; develop and empower a support team; and recruit and manage a sales specialist. AUTHOR Michael Cockman is a hotel marketing specialist with long and worldwide experience. During a 25-year career he has coached managers and sales teams to achieve outstanding results. He believes passionately in the power of experiential learning and now coaches and mentors business owners and managers, using this book as a framework. Michael is based in Oxford.

Paperback

First published June 30, 2006

Reviews

[Tara · Rating 4 out of 5]

This was a funny account of what really goes on behind closed doors, or a closed front desk, I should say, of a five star hotel. I like how the author is able to tell a story, describe something technical, and give tips for getting really really good service ( this always invloves money ) without disrupting the flow. It read quickly and easily, and I actually laughed out loud in several parts.

What I took away from the book: Do not EVER piss off the person at the front desk.

[Melissa Mackie · Rating 4 out of 5]

I used to work in hospitality so this book made me laugh at the antics of customers.

[Nouf Y. · Rating 3 out of 5]

I enjoyed the book, kinda funny and light .. The idea is similar to "Hotel Babylon" book but babylon was faaaar much better, but if without the comparison we can say a nice light read ..