Publicity and Public Relations

by Dorothy I. Doty, Marilyn Pincus

Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.

208 pages, Paperback

First published November 1, 1990

Reviews

[DeBora Rachelle]

I read this in 2001 and I see she has written an update on this book since. A lot of items in the 2001 book are expired and not effective, but it helped me in 2001. I highly suggest checking out the updated version.