Grass Roots Book Marketing

by Rusty Fisher

Tired of getting the cold shoulder at Borders? Amped up on your fifth cup of coffee while waiting for the manager to "get around to you" at the local Barnes & Noble? Sick of the look on people's faces at the very mention of the most dreaded word in the book selling self-published? Wondering what to do with those ten cases of your self-published book currently threatening to topple over on your king-size bed? Then it's time to try some new alternatives. Forget Borders. Forget Barnes & Noble. Why not try the local florist? Don't they specialize in those tacky Over the Hill style gift baskets? Why not suggest adding a copy of your latest thriller, Nooses at the Nursing Home, to give their goofy gift basket the extra push it needs to be a real "killer"? Is the star of your latest children's book a Scottish Terrier? Who wouldn't enjoy perusing through your adorable canine capers down at the local Pet Store or eterinarian's office? Just published your latest nonfiction opus, Gardening for Goofballs? Why not suggest selling it to the owners of local nurseries or landscapers? These are just a few of the oft-neglected alternatives to Megabookstores that self-publishers overlook because they mistakenly assume that stores that sell books are the only stores that sell books! Not true! And Rusty Fischer's Grass Roots Book Over 300 (Other) Places to Sell Your Self-Published Book is living proof.

221 pages, Paperback

First published November 1, 2003