Loyalty Program Implementation A Step-By-Step Guide: The 3 Main Components Of Loyalty/How Do You Create A Loyalty Program?/The Best Loyalty Strategy?

by Barden Gonzalez

In a difficult economic context, companies place the loyalty of the customers at the heart of their marketing strategy because of the many advantages it brings to the latter. In fact, keeping a client costs five times less than going look for a new one and it is from this that any company places its policy of loyalty at the center of its concerns, with the aim of achieving a strategy of loyalty allowing it to achieve its initial objectives.

190 pages, Kindle Edition

Published April 25, 2023