Great Ikea!: A Brand for All the People

by Elen Lewis

IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why. A captivating look at the history of the company and the magic behind its success, this analysis examines various aspects of IKEA's sensational branding technique, from its humble Swedish roots and recognizable product names to its training academy, Almhult School, and visionary founder, Ingvar Kamprad. IKEA's foray into non-European markets, including America and Asia, and what was adapted for each is discussed, as well as how and why this company has achieved such a loyal fan base. Valuable for entrepreneurs and fascinating to anyone who has ever visited an IKEA, this is an insightful look at this global phenomenon.

192 pages, Paperback

First published January 1, 2005

Reviews

[Abdullah Ahmed · Rating 3 out of 5]

I dont know what more I expected but it was clear the book was written by a journalist with limited knowledge about Ikea as well as the business world in general. It was especially silly to compare Ikea's profit margins with that of Tesco. I mean its clear a grocery chain would certainly have low profit margins

[Harish B · Rating 4 out of 5]

Easy to read book on one of the iconic brands of the world.

[Alexandar Vladimirov · Rating 3 out of 5]

This was the first book that i read about specific brand like IKEA, so i didn't know what to expect from it. I was fascinating to learn more about the founder of the company, about his philosophy and how this brand change the way people think about furniture and not the other way around, i like the end of the book, because there was analyzes of the threads the company should overcome in order to be a sustainable brand.

I think the writing style of the author could be little bit more "straight on the point", instead of repeating in different pages what was written before that.

Hope to have chance to read more from this series.

[Nikoleta · Rating 3 out of 5]

Книгата не е кой знае какво, любопитно четиво, подходящо за в градския транспорт. Слагам я до "Как да правим бизнес като AMAZON", с която си написах дипломната, а в нас ме чака "Приключението Старбъкс" от същата поредица. Интересно ми е да научавам повече за политиката и стратегиите на такива империи. А около ИКЕА е доста шарено и нетипично.

[weiyein · Rating 3 out of 5]

easy reading. but more based on observation and heresay due to IKEA's highly secretive business structure.

[Snowwie · Rating 4 out of 5]

my first business book that i read on train, love the size of the book, love the light tone in the writing, and love the insight of ikea.