E-Mail Marketing For Dummies

by John Arnold

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Genres: Business

360 pages, Paperback

First published November 2, 2007

About the author

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca–Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All–in–One For Dummies and Mobile Marketing For Dummies.

Reviews

[Renee · Rating 1 out of 5]

I'm working on emails for a fundraising campaign, and picked up a few marketing books at the library for inspiration, including this one. It's disappointing. My normal routine with library books is to hoard them through two renewals, until I start getting fined (sorry, librarians! I'm trying to mend my ways), but I returned this one within days.

I was looking for concrete ideas & case studies on how to increase interaction & conversion. This book, however, focuses heavily on the technical side of email marketing. Which just seems out-of-date, now that we have ever-improving services like Mailchimp & Constant Contact that handle the bulk of email marketing's technical challenges. Another library book I'm finding much, much more useful is Chris Baggott's Email Marketing by the Num8ers.

[MK · Rating 1 out of 5]

E-marketing can increase sales the most by targeting your own fan base.
The appeal of E-Marketing is that it is not externally controlled like social media marketing, and it gives you the freedom to make sales.

However, there is no explanation of the most important points, and the book is focused on conceptual explanations similar to those found in university course texts (as is the case with other Dummies series), I found it to be of no use in practice.

[Arjun · Rating 4 out of 5]

good, basic read for fundamentals for email marketing