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Website Optimization: An Hour a Day
Captivate your website visitors, supercharge your conversion rates and beat your online competition!
This hands-on conversion rate optimization and a/b testing resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it. From a/b testing and optimizing calls-to-action and text to using advanced personalization and targeting techniques, you'll dive into the crucial areas of this exciting new field. This book also takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your website and conversion rate optimization efforts.
Full of best practices and helpful examples drawn from the author's own experience, Website An Hour a Day is the complete solution for anyone who wants to get the best possible a/b testing and conversion rate optimization results from their website.
This hands-on conversion rate optimization and a/b testing resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it. From a/b testing and optimizing calls-to-action and text to using advanced personalization and targeting techniques, you'll dive into the crucial areas of this exciting new field. This book also takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your website and conversion rate optimization efforts.
Full of best practices and helpful examples drawn from the author's own experience, Website An Hour a Day is the complete solution for anyone who wants to get the best possible a/b testing and conversion rate optimization results from their website.
360 pages, Paperback
First published May 8, 2012
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