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Do You Mean Business? Technical/Non-Technical Collaboration, Business Development and You
THE ENGINEERING-SALES DISCONNECT IS OVER .... OR AT LEAST IT CAN BE
Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary they don't speak the same language.
In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how
* Liberate yourself from the status quo of discipline-driven mindsets
* Develop the ability to simultaneously translate technical as well as non-technical information to
colleagues and customers
* Understand how your functional role - not your job description - allows you to positively impact business development, even if you are a technical expert
Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary they don't speak the same language.
In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how
* Liberate yourself from the status quo of discipline-driven mindsets
* Develop the ability to simultaneously translate technical as well as non-technical information to
colleagues and customers
* Understand how your functional role - not your job description - allows you to positively impact business development, even if you are a technical expert
250 pages, Paperback
First published April 6, 2012
12 people want to read
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