Anyone Can Coach teaches a complete system of creating and selling a virtual coaching program and starting a complete coaching business. Anyone can coach using the simple system taught in this book, even if you are starting from scratch and have no coaching experience whatsoever. Here is a peak at the table of Preface Acknowledgements You Can Coach Choose How You Will Help Others Design and Deliver Language to Use to Coach Clients Price When Clients Are Not Happy Determine the Words Prospects Use Sell Using Free Consults Sell Using Teleseminars Sell Using a Sales Letter Additional Revenue Streams Build Trust Through Email Attract Prospects Implement Afterword Index Each topic is thoroughly covered in a way that any beginner can quickly use the material, and any existing coach can use the information to get more prospects fast (through content marketing, article marketing, solo ads, and other coach-friendly traffic generation methods), simplify the delivery of the coaching (yes, it is possible to coach 100-1000 clients in a group environment, with a total coaching time investment of 3 hours per week), and exact directions for selling coaching through one-on-one consultations, including an exact script to use. In short, this book will take your coaching business to the next level. Anyone Can Coach — and so can YOU!!
This book is simply written, but the content is amazing. The first time I read it, I was flabbergasted with the content: he covers the process of starting, running, and marketing a coaching program including great examples in under 400 pages. The best part of the book, however, is the detail that Sean goes into to teach you how to create and maintain relationships with clients. Or maybe it's all the great examples of emails and language patterns. Who knows. It all rocks.