Smart, Simple Design: Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection

by Gwendolyn D. Galsworth

Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.

256 pages, Hardcover

First published September 1, 1994