The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change

by David Rogers

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?

The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models—they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

Genres: Business

459 pages, Kindle Edition

Published September 5, 2023

Reviews

[Marianna · Rating 3 out of 5]

This book attempts to roadmap transforming a traditional business into one capable of innovating at the speed of digital native businesses. It provides tools, tips, tricks, and methods for doing so. However, at times, it is more of a sales pitch for other works by the author rather than a comprehensive strategy for change management. Leaders can use the concepts provided but as with most change management strategies, it must be tailored to the individual needs of your organization. It does a good job of highlighting the differences between traditional twentieth century leadership and management techniques and those needed for success in the twenty first century.

[Lisa Cooper · Rating 3 out of 5]

Every employee at every level in our company was given the assignment to read this book, which I imagine is more typically something MBAs or business students would read. I appreciate that our company thought highly enough of this book (and our ability to digest it) to want us all to embrace its lessons. But for those of us who are not MBAs, it is not an easy read.

[António Louro · Rating 3 out of 5]

OK sequel to one of my all time favourites. It's way more focused on the organizational/corporate side of the transformation. Due to that structural overview it comes with less tools and action-based strategies.
Even though it presents interesting case studies from multiple companies in different industries, I would've preferred a little less theory and little more action, please.

[Elizabeth McLaren · Rating 2 out of 5]

I ultimately feel like I was the wrong audience for this one. I imagine execs and CTOs would find more meaning that I did.

[Tsvyatko · Rating 4 out of 5]

I really enjoyed this book. As a manager, it sparked many ideas on how I could improve my workflow.

[Monene Moila · Rating 3 out of 5]

The Digital Transformation Playbook by David Rogers was incredibly eye-opening for me. I found Rogers’ insights to be both practical and thought-provoking.

His breakdown of how businesses can adapt to and thrive in the digital age resonated deeply, especially his emphasis on understanding customer behavior and fostering innovation.

The real-world examples made the concepts easy to grasp, and I appreciated how the book made complex topics feel more accessible. It gave me a clear roadmap for approaching digital transformation, both in a business context and in my own personal engagement with technology.

This book has definitely deepened my understanding of what it takes to succeed in today’s digital world.