A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright Book News, Inc. Portland, Or.
Dr. Joe Vitale is the author of far too many books to mention here. Here are just a few of them:
He wrote the bestseller, The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) from the inside out. It became a #1 bestseller twice, even beating the latest Harry Potter book.
He also wrote the #1 bestseller.Lifes Missing Instruction Manual: The Guidebook You Should Have Been Given at Birth.
Besides all of his books, Joe also recorded the #1 best-selling Nightingale-Conant audioprogram, The Power of Outrageous Marketing.
Joes marketing methods have made people millionaires. Hes been involved with every aspect of marketing, from traditional direct mail to publicity to infomercials.
Hes being called The Buddha of the Internet and, after his huge weight loss, The Charles Atlas of the Internet. Joe is looking for his first GRAND Champion in his 2006 2007 fitness contest. If you want a marketing champion to train you and market your business sign up at: www.yourbusinessbody.com
Joe is also one of the stars in the hit movie The Secret (www.whatisthesecret.tv ). He was recently seen on Larry King Live on November 16, 2006 and March 8, 2007. On March 6, 2007, Joe was interviewed on ExtraTV to talk about Hollywood's Latest Craze: 'The Secret' He was also featured in Newsweeks March 5, 2007 issue, story titled: Decoding The Secret.
Dr. Vitale discovered that there is a "missing secret" to success. He's created several ways to do just that, from his new Miracles Coaching program (www.MiraclesCoaching.com), to the incredible method explained in his next book, Zero Limits (coming soon in July, 2007).
For access of Dr. Vitales marketing expertise, sign up for his complimentary newsletter News You Can Use! at his main website at www.mrfire.com
What a great introductory book to Direct Response/Marketing world! This book is very easy to navigate, and have a lots of heart. Is very, very good as an Introduction. And there is "sick" no self-promotion as modern Marketing Gurus do. Highly recommend it.