This innovative textbook is the first to integrate learning and memory, behaviour, and cognition. It focuses on fascinating human research in both memory and learning (while also bringing in important animal studies) and brings the reader up to date with the latest developments in the subject. Students are encouraged to think key theories and issues are looked at in detail; descriptions of experiments include why they were done and how examining the method can help evaluate competing viewpoints. By looking at underlying cognitive processes, students come away with a sense of learning and memory being interrelated actions taken by the same human being, rather than two separate activities. Lively and engaging writing is supported by lots of examples of practical applications that show the relevance of lab-based research to everyday life. Examples include treatments for phobias and autism, ways to improve eyewitness testimony, and methods of enhancing study techniques.
Great book minus some flaws like casually reinforcing the myth that Columbus was a rebel who thought the world was round (not a central issue obviously) and not mentioning practical as opposed to merely statistical significance. No mention of hyperbolic or other time-inconsistent approaches to discounting made. Nice explanation of the Rescorla-Wagner model. Makes useful incursions into the philosophy of science at points. All told, more textbooks should be like this. Caveat: I didn't read the part of the book on memory because not interested and skimmed the chapter on connectionism because already far too familiar.
the learning part of the book is very clear and enjoyable.I cannot say the same about the memory part, the various models and the theory behind them gets quite confusing for the undergrad student.