Financial Times Guide to Business Development, The

by Ian Cooper

With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well. By the time you have read and digested the 650+ tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results. “ I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results .” – Ian Cooper Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.

Genres: Business

192 pages, Paperback

First published June 2, 2012

Reviews

[Ester Moya · Rating 5 out of 5]

This is hands down the best business development book I’ve come across! It doesn’t necessarily introduce brand-new ideas, but it’s fantastic at organizing thoughts and helping you focus on what really matters. I find myself turning to it often—both for my consulting clients and to keep my own business on track. The layout is super user-friendly, with short sections and bold titles that make the key points stand out. It’s a quick, efficient read.

[Taylan Demirkaya · Rating 5 out of 5]

If you want to develop something, anything in your business this book would help you with its down-to-earth tools.