Marketing Practical Approach: A Practical Approach

by Peter Rix

This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.

569 pages, Paperback

First published May 17, 1979

Reviews

[Dwight Walker · Rating 4 out of 5]

Guidebook to marketing in Australia in late 1990s. Most is relevant.