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Flying Off Course Third Edition
In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such * the factors affecting airline costs
* the problems of pricing
* airline marketing and product planning
* the impact of United States deregulation
* European air transport after 1992
* the crisis in airfreight; and the economics of charters. Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
* the problems of pricing
* airline marketing and product planning
* the impact of United States deregulation
* European air transport after 1992
* the crisis in airfreight; and the economics of charters. Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
- GenresAviation
368 pages, Paperback
First published November 14, 1985
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Displaying 1 - 6 of 6 reviews
December 26, 2020
Interesting book offering insight to history of aviation and models of airlines marketing. I would recommend readers interested in aviation to read the first chapter which introduces the history of aviation, and selectively read the subsequent ones if you do not intend to enroll in airline management. Personally as a aviation enthusiast only I gained lots of insight from the book.
June 29, 2021
It’s a good bibles book for those who’s going to aviation industry. It’s give you everything all you need to know about industry.
May 29, 2024
Good text book on the airline industry
August 9, 2011
It is more of History of Aviation, good book for aviation students
Want to Read
March 13, 2014top
This entire review has been hidden because of spoilers.
December 30, 2016
Excellent history and background on the airlines industry. I hope those ULCC's will put more pressure on US oligopoly.
Displaying 1 - 6 of 6 reviews



