Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning, and Environmental Consulting Firms

by Amanda Walter, Holly Berkley

Written by two industry experts,Social Media in Action was developed exclusively for Architecture, Engineering, Planning and Environmental Consulting Firms. This social media marketing book is the first of its kind, as it deep dives into the A/E industry and its use of social media by providing expert analysis of the current online marketing and social media strategies happening right now, in the industry. Throughout the book, you'll learn what is working and what is not, as well as new ideas that should and will be implemented in the near future. You'll also get insight into industry specific case studies, interviews with industry leaders and a communication action plan specific to your business goals and objectives.

240 pages, Paperback

First published March 1, 2012

Reviews

[Elsa Long · Rating 4 out of 5]

This book is right on point with the trends and gives a comprehensive step by step strategy of where to start and why it's important for AEC firms to participate in social media marketing.