Headlines, Subheads & Value Propositions

Copy Hackers #3

by Joanna Wiebe

Genres: Business

63 pages, ebook

First published January 1, 2012

About the author

Joanna "Jobo" Wiebe is the author of "The Unseemly Education of Anne Merchant", which will be released Jan 14, 2014 - a fact she is super-stoked about. (Er, sorry: a fact about which she is super-stoked.) You should totally friend and/or fan her and add "The Unseemly Education..." to your Want to Read list. :) Like her on FB, too

Hailing from Vancouver Island, Canada, J-Dawg does her absolute best to avoid saying the words "eh" and "about", either of which cause Americans, Brits and Kiwis alike to arch an eyebrow, smirk a little, and say, "You're Canadian, eh?" #SlowClap

So why is she writing books for young adults? Well, she earned a BA in Honors English, during which time she studied creative writing and won a few awards. So she likes writing. Plus, she's big on escaping - which is probably 'cos she spent her teen years feeling absolutely trapped in an Alberta oil town. And the concept of transformation is a big one for her - and YA fiction is THE breeding ground for transformative stories. Dig it.

Obligatory Luv It List: espresso, chocolate, chocolate-covered coffee beans, chocolate martinis, espresso martinis, chocolate-espresso martinis, Savannah cats.

Reviews

[Molly Frank]

Really good for value props.

[Rahmad]

Very accessible read on how to format headlines/sub headlines of your online copy write so it will get the attention of your target audience!