No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses

by Dan S. Kennedy, Jeff Slutsky

Be a Small Business with BIG IMPACT

Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:

"You Are in a Fight for Your Life."

As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. "And," you have to win them over where your competition can't--at the street level.

Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.

Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing--the solution when you figure out traditional and "non-traditional" marketing is failing you How to use the media as an extension of personality and of relationship--NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions--increase revenue without spending money, time or leaving your operation How to use--and how to waste dollars on--the Internet and other technology

PLUS gain access to:

FREE - Glazer-Kennedy University Webinar Series
FREE - Elite Gold Insider's Circle Membership*
FREE - Income Explosion Guide & CD
FREE - Income Explosion FAST START Tele-Seminar

Genres: Business

234 pages, Paperback

First published January 1, 2012

About the author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.

Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.

As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.

He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.

Reviews

[Kevin Cullis · Rating 4 out of 5]

Good view of grassroots marketing, but as always, some of Kennedy's methods can be controversial. Most of what he writes, I like, but sometimes he crosses my line.

[Gtopscher · Rating 4 out of 5]

Good, no frills information, but it could certainly use updating. Radio ads and yellowpages advice take up a prominent portion. There are definitely whole chapters that were too specific to be of help to me, but plenty of the principles and some of the specific advice was helpful. Not exactly fun to read, but you know, business book.

[Jesse Stoddard · Rating 5 out of 5]

Another win for Dan Kennedy and partners. This one is perfect for small and local businesses, with dozens of fantastic ideas. If you were to implement even 10% of what you learn in this book, you can transform a business. I know, because I did this for a client and we saw considerable revenue generation results.

[Daniel Magill · Rating 5 out of 5]

I read this during all the nonsense around 2020, so have so far failed to implement almost everything I read. But that's my fault mostly. But the book is excellent and has great suggestions, ideas, and tips for what local businesses can do to get noticed and attract the right customers, without having to spend on big, often ineffective advertising in the traditional channels.

[Daniel Taylor · Rating 4 out of 5]

You've probably heard it said that every business is global. Despite this, write Kennedy and Slutsky, you must market your business on a local level.

Grassroots = local = personal. Build one-on-one relationships with customers. Use social media and your marketing as an extension of your personality and not in place of it.

For me, this means bringing my unique brand of quirkiness to my business, Targeted Resumes, and I can see how I can easily adapt the ideas to my role as Corporate Subscriptions Account Manager for Think and Grow Rich Inc.

While the book is filled with many useful, practical ideas, twice in the parts written by Jeff Slutsky he mentions practices - that he doesn't recommend - that work, even though if customers know about them, they'd immediately destroy trust. This is especially disappointing in a book co-authored by Dan Kennedy because I believe him to be an honourable marketer.

If your business has any local aspect to it, you'll find this book a practical guide.

[Richard Arblaster · Rating 5 out of 5]

No it hasn't really taken me a year to read this book, I just put it down and forgot about it.

This is an excellent book, even though it is aimed at US businesses, there is still plenty within the book that can be adapted if you're not based in the US.

So go and pick up a copy today and become a No BS grassroots marketer.

[Jade Handy · Rating 5 out of 5]

So far, badass. Cutting edge stuff.

[Jeff Slutsky · Rating 5 out of 5]

I loved this book.