"It's like reading the best ideas from 50 sales books all in one book," says Michelle Nichols of Savvy Selling International. Readers learn proven sales techniques from 50 of America's most renowned sales experts. Selected by the editors of SalesDog.com, the book covers 80 valuable sales-skills lessons covering prospecting, cold calling, negotiating, deflecting stalls, sales scripts that work, closing strategies, getting calls returned, and many other invaluable sales secrets the pros know. Big companies happily pay thousands for this advice. Collectively, these experts have coached thousands of sales professionals and increased sales revenues for a virtual Who's Who of American businesses such as IBM, Avon, and Microsoft.
Michael Dalton Johnson is an award-winning trade book and magazine publisher and a successful entrepreneur with over 30 years of business leadership. He is the founder of SalesDog.com, an educational website for sales professionals, marketers, and business owners.He is a highly savvy marketing professional and the creator of a product that has sold over 3 million units.
At the age of 15, he dropped out of high school to take a full-time job.He joined the Army at age 17. After his service in the military, he worked as a ranch hand, factory worker, and construction laborer before venturing into the business world. He has never taken a business course and brings an unpretentious outsider’s view to the subject of business.
The father of five, he and his wife Kathryn make their home in RanchoSanta Fe, California.