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The Culturally Customized Web Site (text only)1st (First) edition by N.Singh by A.Pereira
The Culturally Customized Web Customizing Web Sites for the Global Marketplace [Paperback]Nitish Singh (Author)Arun Pereira (Author)
Paperback
First published April 6, 2005
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April 10, 2016
This book might be good as a quick reference, but that's about it. It should be taken with a grain of salt. The main problem is that it relies too heavily on static approaches to culture, which inevitably leads to stereotyping. This is made worse by the fact that it links cultures with countries, which isn't always accurate. And it completely ignores the potential for subcultures.
other complaints:
- the captions on the images are the least helpful thing ever
- the author cites himself too much
- they talked about a continuum for HC/LC cultures but did not provide it to the reader
other complaints:
- the captions on the images are the least helpful thing ever
- the author cites himself too much
- they talked about a continuum for HC/LC cultures but did not provide it to the reader
Displaying 1 of 1 review