Goodreads helps you keep track of books you want to read.
Start by marking “Secrets of Successful Direct Mail” as Want to Read:
Secrets of Successful Direct Mail
The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.
Published March 1st 1991 by NTC/Contemporary Publishing Company
(first published April 8th 1987)
To see what your friends thought of this book, please sign up.
Start your review of Secrets of Successful Direct Mail