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Secrets of Successful Direct Mail

3.75  ·  Rating details ·  8 ratings  ·  0 reviews
The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.
Paperback
Published March 1st 1991 by NTC/Contemporary Publishing Company (first published April 8th 1987)
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