Matsumoto's book is designed to help students appreciate how cultural factors moderate psychological processes and how the viewpoint of one's own culture can distort one's interpretation of the behavior of people from other cultures. At the same time, the book stresses thata behavioral phenomena are characterized by both cross-cultural similarities and differences. Students will thoroughly examine the cultural similarities and differences in psychology, communicaation, work, health, and more. Culture and Modern Life parallels Weiten and Lloyd's PSYCHOLOGY APPLIED TO MODERN LIFE and is available to students in a discount bundle.
David Matsumoto (born August 2, 1959) is an author, psychologist and judoka. His areas of expertise include culture, emotion, facial expressions, nonverbal behavior and microexpressions. He has published over 400 articles, manuscripts, book chapters and books on these subjects. Matsumoto is a professor at San Francisco State University and also the director of Humintell - a company that provides "unique training in the fields of facial expression of emotion, nonverbal behavior, detecting deception and cultural adaptation." In addition, he is an 8th degree black belt in judo and the founder and program advisor of the East Bay Judo Institute in El Cerrito, California. He was most recently inducted into the 2021 United States Judo Federation (USJF) Hall of Fame which acknowledges outstanding judoka who have made significant contributions to the sport of judo.