Critical Studies in Media Commercialism

by Robin Andersen, Lance Strate

This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism.

352 pages, Paperback

First published August 10, 2000

About the author

Robin Andersen is Professor of Communication and Media Studies at Fordham University in New York. She is the author of four books, dozens of book chapters, journal articles and writes media criticism for a variety of publications. Her book A Century of Media: A Century of War won the 2007 Alpha Sigma Nu Book Award, the honor society of Jesuit colleges and universities. She helped develop the curriculum for Fordham University’s MA Program on Humanitarian Action.

Reviews

[Foxtrot · Rating 5 out of 5]

Detailed use cases on the way infomercials shape our society and behaviors. An updated version would be welcome, with examples drawn from internet companies.

Overall, the thoughts about radio and TV conglomerates are eyes-opening and encourage you to challenge your relationship with all kinds of media.

Also, it is a light read, good for a neophyte in the field.

[Rebecca · Rating 4 out of 5]

Interesting case studies and commentary on the relationship between entertainment, marketing, and globalization. Should be required reading for marketing and journalism students. Useful case studies on mega-corporations like Starbucks, Kentucky Fried Chicken, and major media conglomerates.