The New Technology Elite: How Great Companies Optimize Both Technology Consumption and Production

by Vinnie Mirchandani

How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered "consumer" tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them. If you're looking to encourage technology innovation, look no further. The New Technology Elite provides the building blocks your company needs to become innovative through incumbent technologies.

Genres: Business

400 pages, Hardcover

First published January 1, 2012

About the author

Vinnie Mirchandani, who goes by the moniker of "Deal Architect," coaches enterprises on how to exploit disruptive technology trends. His firm has been recognized in The Black Book of Outsourcing as a top advisory boutique. He is also a prolific blogger, writing about technology-enabled innovation on his "New Florence, New Renaissance" blog and about waste in technology on his "Deal Architect" blog. Earlier in his career, he was a respected analyst at Gartner, the technology research firm, and handled numerous international assignments at PwC Consulting. He has keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, BusinessWeek, The Financial Times, CIO Magazine, and other executive and technology publications."

Reviews

[Romuald]

The book targets business people who are not necessarily familiar with technology and what has become possible.
It provides numerous examples of how some companies have leveraged technology to become the best in their industries.
However, if you are somewhat familiar with technology, these are all examples that you are aware of and it renders the book pretty useless.